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Ian Mullen

Speaker · Communication Strategist · Facilitator

Make it land.

Ian Mullen helps people turn ideas into communication people understand, remember and act on.

One person or a few thousand. In the room or on a screen. The job is the same: make the idea land.

  • TEDx speaker · Editor's Pick
  • 5,000+ people developed
  • Two decades across industries
  • One to one, or audiences of thousands
  • In person and virtual
  • Stand-up comedian

You said it.

They heard it.

Those are not necessarily the same thing.

The core idea

Most communication starts in the wrong place.

Usually asked

What do I want to say?

Better question

What needs to happen in their head?

Move the starting point and everything after it changes: structure, language, evidence, pace, even the jokes. You stop transmitting and start building an outcome in someone else’s head.

The philosophy

Communication is the deliberate design of recognition.

Not decoration, and not delivery tips. It is the work of building the moment where someone thinks: yes, that’s it.

The unusual bit

And occasionally, a microphone.

Stand-up is a communication laboratory. Timing, economy of language, audience awareness, expectation, misdirection, rhythm and surprise, all tested live in front of people who will tell you straight away if it did not work.

“There aren’t many corporate presentations where the audience can have you removed after five minutes. Comedy provides useful feedback.”

Ian Mullen performing stand-up comedy

Live, on stage. Where the feedback arrives within seconds.

Ideas

The frameworks underneath the work.

Setup Shift Outcome, RACTI and the 5Cs, plus the published writing at Signal & Story.

Let’s make something land.